Meet Bethany Shoffner, Director of Property Management at CRM Properties in Central Indiana. With 7 years of impressive experience in Property Management, Bethany started as a passionate property manager. Her natural leadership, innovative problem-solving skills, and deep commitment to exceptional customer service led her to her current role as Director of Property Management. As the Director, Bethany oversees key departments such as client relations, resident services, leasing operations, and property inspections, ensuring an outstanding experience for clients and residents.

CRM Properties has experienced phenomenal growth over the years! When Bethany started with CRM Properties, they managed roughly 300 doors. Now, they proudly oversee a whopping 900+ doors! Managing such exponential growth requires agility and vision, and Bethany has been at the forefront of ongoing staff training, owner education, and effective KPI management to ensure excellence and customer satisfaction.

Bethany’s innovative approach has led to the creation of a structured POD framework that not only enhances owner and resident experiences but also bridges any gaps between their departments for optimal success with their services. She dives deep into the core of issues, pinpointing the root causes, and crafts a strategic game plan to solve them! Bethany is thrilled to unveil the measures she has implemented within her company, enhancing services not only for their valued clients and residents but also for their dedicated staff!

When she’s not busy making magic happen at CRM Properties, Bethany enjoys spending quality time with her family. Bethany is happily married to her husband Joe, of 13 years and is a proud mother of two! Whether it’s cheering on her son at baseball and basketball games or embarking on Target and Starbucks runs with her adorable daughter, Bethany brings the same energy and joy to every aspect of her life. And let’s not forget her love for the beach – with her unwavering dedication, she manages to catch those beach vibes as much as possible because, in property management, everyone needs a break with some sun and sand!